Shot through a bold, high-fashion lens, this campaign puts the focus where it belongs: on the individual. The cuts are sharper, the fits more elevated, and every piece is designed to move with confidence through cooler days and layered nights.

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We have recently unveiled our new fragrance collection; The Art of Fragrance and we’ve collaborated with animation artist Kurt Lucas on the visuals for the campaign. The second exhibition for these fragrances brings three signature scents to life through visual storytelling, seamlessly blending scent, art, and narrative. Each fragrance tells a distinct story, embodied in its design and imagery.

Markham Platinum: The Spirit of Adventure

Platinum encapsulates the essence of an adventurer. The imagery features chess pieces — the king, knight, and rook — crafted with rugged, aged textures to symbolise leadership, bravery, and stability. Set against a dramatic, cold-lit background, this fragrance evokes the mystery and depth of a long, storied journey.

Markham Black: A Captivating Story

Black is all about timeless sophistication. The visuals feature dark, reflective surfaces, with the bottle illuminated by a single dramatic light. Emerging crystals represent the eternal allure of Earth’s history, while the minimalist backdrop emphasises depth and intrigue.

Markham Royal: A Classic Scent, Bottled

Royal exudes elegance. The fragrance floats in an ethereal scene with golden light dancing across a royal blue, stone-textured backdrop. The imagery includes delicate, floating particles that enhance the serene and luxurious mood, creating a sense of timeless allure.

Each scent is a journey, brought to life through Kurt Lucas’ visual artistry. Explore The Art of Fragrance and experience where scent and storytelling meet.

Shop the collection now at Markham stores or on Bash.com.

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ambitious goal, but with your help, we did it. ‘What About The Boys?’ – a campaign to address GBV, reinforce positive masculinity, and raise a nation of good men who rise up and fight GBV – has benefitted from a R1.5million boost thanks to Markham shoppers who believe in South Africa’s boys and young men.

The campaign’s sweatshirts and T-shirts are a symbol of support, but also a way for their wearers to directly contribute to its success. Released in multiple drops of fresh designs, every T-shirt or sweatshirt sold contributed R50 (per T-shirt) or R100 (per sweatshirt) to ‘What About The Boys?’ – funding educational film screenings, mentorship programmes, and the #DoBetter pledge for young South African men.

The success of the campaign demonstrates the power of collective action – and, even more encouragingly, that there’s an army of South Africans ready to oppose violence and commit to action for a safer, more empathetic future for boys and communities.

Get your ‘What About The Boys?’ T-shirt or sweatshirt today to make your contribution and join the movement against GBV – the latest editions are ready to shop at Bash.com and in Markham stores.

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Over R1 million Raised—And Counting!

We are thrilled to announce that, through the incredible generosity of our customers, over R1 million has already been raised in donations. This milestone is a testament to the power of collective action in driving change. Each T-shirt and sweatshirt purchased represents not just a fashion choice but a commitment to building a safer, more empathetic future for boys and their communities.

New T-Shirts to Support the Cause

To continue building on this momentum, we’ve expanded our collection with brand-new T-shirts available in stores and online. These T-shirts not only symbolise your support for this cause but also directly contribute to its success. For every T-shirt sold, R50 is donated to ‘What About The Boys?’, helping fund educational film screenings, mentorship programs, and the #DoBetter pledge for young men across South Africa.

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We’ve partnered with renowned South African photographer Zander Opperman to bring The Art of Fragrance to life. Known for his bold, emotionally charged visuals, Opperman captures the essence of our collection through his lens, exploring themes of adventure, strength, and self-assurance. His unique interpretations embody the confident spirit that defines each scent in this line.

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By Alexander Brand

In keeping with our tradition of blending heritage with contemporary innovation, we proudly introduce our new skincare range. Vegan-friendly and alcohol-free, this collection ensures a gentle yet effective skincare experience. From exfoliating face wash to beard oil, each product is crafted with the finest natural ingredients, honouring our roots and commitment to quality.

Sustainable, ethical skincare for the modern man

Sustainability isn’t just a buzzword—it’s a core value. We’ve developed our range of Markham skincare products with made ethically and sustainably sourced materials,  in 100% recyclable packaging. This range is designed to be good for your skin and kind to the earth, embodying our ethos of mindful living and conscious consumerism.

Discover the essentials of the new range

The Exfoliating Face Wash, enriched with activated charcoal, hyaluronic acid, and witch hazel, cleanses, exfoliates, and evens out skin tone, reducing spots and brightening your complexion. Follow up with our Face Moisturiser SPF 15, formulated with provitamin B5, hyaluronic acid, and aloe vera, to keep your skin firm, moisturised, and luminous.

For post-shave care, our Aftershave Balm soothes and hydrates with aloe vera, vitamin E, shea butter, and argan oil, ensuring your skin remains calm and refreshed. To combat puffiness and maintain an even skin tone, try our Eye Gel, packed with hyaluronic acid, vitamin E, moringa seed oil, and rosemary.

For beard enthusiasts, our Beard Oil blends argan oil, olive oil, and tea tree oil to condition, soften and control unruly beard hair. Our Shaving Gel, containing allantoin and panthenol, provides a smooth, soothing, and protective shaving experience.

Creating an effective skincare routine

Establishing a solid skincare routine is crucial for maintaining healthy skin. Here’s how to get started:

1. Cleanse: Use our exfoliating face wash to remove impurities and dead skin cells.
2. Shave: Ensure a smooth shave with our protective shaving gel.
3. Soothe: Apply aftershave balm to calm and hydrate your skin post-shave.
4. Moisturise: Follow up by using our face moisturiser with SPF to protect against UV rays and keep skin hydrated.
5. Refresh: Apply eye gel to reduce puffiness and dark circles.
6. Condition: Use beard oil regularly to keep your beard soft and manageable.

Our commitment to high-quality, sustainable products ensures that you can look and feel your best while caring for the environment. Discover the new skincare range in Markham stores now, or shop online at Bash.com, and elevate your grooming routine with Markham’s expertly crafted skincare solutions.

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Written by: Lynette Botha

In a world where gender-based violence (GBV) continues to plague societies, initiatives like ‘What About The Boys?’ are essential in addressing the root causes of this pressing issue. As a leading men’s fashion retailer, we recognise the urgency of the situation and have joined hands with ‘What About The Boys?’ to make a significant impact. This collaboration aims not only to raise funds but also to promote a positive shift in masculinity and challenge harmful stereotypes.

So, what is ‘What About The Boys?’

‘What About The Boys?’ is a national movement with a mission to combat gender-based violence by focusing on helping boys redefine masculinity and dismantling societal stereotypes. The initiative recognises that the fight against GBV must begin at an early age to create lasting change. To achieve this, ‘What About The Boys?’ empowers boys with the following principles:

1. Sharing emotions in a healthy way
   Encouraging boys to express their feelings openly and constructively, challenging the notion that “boys don’t cry.”
2. Standing up to bullying and inequality
   Instilling a sense of responsibility in boys to confront bullying and inequality, fostering a culture of respect and empathy.
3. Accepting and connecting with others
   Promoting inclusivity and acceptance of diverse backgrounds, reinforcing the importance of treating everyone with kindness and respect.
4. Breaking free from stereotypes
   Addressing toxic stereotypes that perpetuate harmful ideas such as ‘Women are weak’ or ‘Don’t be like a gay man,’ promoting individuality and authenticity.

To drive home these values, ‘What About The Boys?’ conducts national screenings of an educational film aimed at raising awareness about GBV. These screenings target Grade 8-12 learners across South Africa, where the conversation about gender stereotypes and emotional development is critical. Following each screening, ongoing mentorship dialogues challenge gender stereotypes, providing boys with the tools to grow into responsible, empathetic young men. Each boy also commits to a #DoBetter pledge, a personal commitment to be a part of the solution.

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Written by: Robert Sam-Kputu

Intro:

It’s almost time to bid farewell to 2024, a challenging year for many. As we recover from the toll of Covid and deal with all the other catastrophic events of a world in flux, things can sometimes feel overwhelming. This is why prioritising your mental health is key!

In South Africa, as in many parts of the world, there still seems to exist a stigma around discussing mental health, particularly among men. Society often imposes expectations on men to be strong, resilient, and unemotional, which can lead to an unwillingness to seek help when you’re struggling emotionally – which can have devastating consequences.

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Written by: Lynette Botha

In a world where gender-based violence (GBV) continues to plague societies, initiatives like ‘What About The Boys?’ are essential in addressing the root causes of this pressing issue. As a leading men’s fashion retailer, we recognise the urgency of the situation and have joined hands with ‘What About The Boys?’ to make a significant impact. This collaboration aims not only to raise funds but also to promote a positive shift in masculinity and challenge harmful stereotypes.

The post Introducing our ‘What About The Boys?’ initiative appeared first on Markham Blog.

In search of a signature scent? Right this way… we have just the guide for you!

Written by Robert Sam-Kputu | Pexels

Many things go into making a good impression. Aside from looking the part and presenting yourself well, the scent you give off can make or break a situation. Having your own signature fragrance can leave a lasting impression on those around you – it’s as important as your style and it can play a part in how people perceive you.

Not only does it make you more distinctive, but how you smell can boost your confidence and make you feel more attractive too. With so many options available, we have some pointers of what to consider when seeking out your signature scent.

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