Elevating scents into stories with the Art of Fragrance

Words by Patrick Visser for Letterhead

We have recently unveiled our new fragrance collection; The Art of Fragrance and we’ve collaborated with animation artist Kurt Lucas on the visuals for the campaign. The second exhibition for these fragrances brings three signature scents to life through visual storytelling, seamlessly blending scent, art, and narrative. Each fragrance tells a distinct story, embodied in its design and imagery.

Markham Platinum: The Spirit of Adventure

Platinum encapsulates the essence of an adventurer. The imagery features chess pieces — the king, knight, and rook — crafted with rugged, aged textures to symbolise leadership, bravery, and stability. Set against a dramatic, cold-lit background, this fragrance evokes the mystery and depth of a long, storied journey.

Markham Black: A Captivating Story

Black is all about timeless sophistication. The visuals feature dark, reflective surfaces, with the bottle illuminated by a single dramatic light. Emerging crystals represent the eternal allure of Earth’s history, while the minimalist backdrop emphasises depth and intrigue.

Markham Royal: A Classic Scent, Bottled

Royal exudes elegance. The fragrance floats in an ethereal scene with golden light dancing across a royal blue, stone-textured backdrop. The imagery includes delicate, floating particles that enhance the serene and luxurious mood, creating a sense of timeless allure.

Each scent is a journey, brought to life through Kurt Lucas’ visual artistry. Explore The Art of Fragrance and experience where scent and storytelling meet.

Shop the collection now at Markham stores or on Bash.com.