What About The Boys? Over R1 Million Raised and New T-Shirts Now Available!

Earlier this year, Markham and Primestars proudly launched ‘What About The Boys?’, a movement committed to combating gender-based violence (GBV) by fostering positive masculinity and challenging harmful stereotypes. Together, we aimed to create a meaningful impact—and today, we’re excited to share the progress we’ve made, thanks to your support.

Over R1 million Raised—And Counting!

We are thrilled to announce that, through the incredible generosity of our customers, over R1 million has already been raised in donations. This milestone is a testament to the power of collective action in driving change. Each T-shirt and sweatshirt purchased represents not just a fashion choice but a commitment to building a safer, more empathetic future for boys and their communities.

New T-Shirts to Support the Cause

To continue building on this momentum, we’ve expanded our collection with brand-new T-shirts available in stores and online. These T-shirts not only symbolise your support for this cause but also directly contribute to its success. For every T-shirt sold, R50 is donated to ‘What About The Boys?’, helping fund educational film screenings, mentorship programs, and the #DoBetter pledge for young men across South Africa.