Elevating scents into stories with the Art of Fragrance

By AkhonaB@tfg.co.za | February 20, 2025

Words by Patrick Visser for Letterhead We have recently unveiled our new fragrance collection; The Art of Fragrance and we’ve collaborated with animation artist Kurt Lucas on the visuals for the campaign. The second exhibition for these fragrances brings three signature scents to life through visual storytelling, seamlessly blending scent, art, and narrative. Each fragrance…

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The Art of Fragrance: New Fragrance Collection

By AkhonaB@tfg.co.za | November 6, 2024

Step into a world where fragrance and art collide. The Art of Fragrance is more than a collection; it’s an experience that celebrates scent as an art form, inspired by the modern man. Designed to complement our signature style, these scents embody sophistication, ambition, and confidence—the hallmarks of true masculinity. We’ve partnered with renowned South…

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