Revisit the necessities of grooming, and reap the benefits

Your skin is your best accessory; a smooth texture, paired with a dewy complexion, never goes out of style. With warmer weather on the not-too-distant horizon, start thinking about your daily routine. 

Words by Tshiamo Seape; Images by The Creative Exchange, Supply, Mathilde Langevin, Curology and Lumin via Unsplash.

By now, most men have realised the benefits of basic self-care. They have evolved with the times to the point where grooming is as much a part of one’s wellness routine as going to the gym or keeping your sneakers clean. Remember everything you’ve learned about the finer details of tailoring, layering and style in general and apply that level of scrutiny to your skin. It’s important to take your skin ritual seriously; with that being said, your regimen doesn’t need to be particularly long or complicated. Master the basics, and you’ll go far.

Your skin is your best accessory; a smooth texture, paired with a dewy complexion, never goes out of style or season. With the promise of warmer weather on the not-too-distant horizon, it’s time to start thinking about your daily routine for spring and summer. 

Summer is the best season – that’s a fact. However, it does come with its fair share of dermatological challenges that have been known to throw your best-laid plans into disarray. Sweat, pollution and several other offenders can conspire to cause break-outs and oily looking skin: a definite no-no for anyone trying to look and feel their best. Luckily for you, the solution for this particular set of problems comes pre-packaged in our new range of grooming products.

Ready, set, cleanse 

First on our list is the backbone of any skincare routine – an effective cleanser. What breakfast is to the meals, facewash is to skincare – a solid foundation. Without properly removing your skin’s excess oils and unwanted extras like airborne pollutants, the proceeding steps in your routine will all be for nothing. So lather up and get to work.

Freshen up with face wash

Perfect for day and night, our face wash is formulated with liquorice extract to help even skin tone by battling those pesky dark spots. At the same time, the gentle formulation makes it suitable for even the most sensitive skin.

A close shave

Once you’ve cleansed your skin, it’s time to shave. Whether you’re follicly challenged, or your beard connects quicker than home wifi, you’re going to want to keep your money maker looking as tidy as possible. If that means using a blade, there’s bound to be some irritation. To prevent itching, scratching, and the ensuing parade of bumps that afflict the unprepared, reach for our shaving gel and aftershave combo. Itchy, uneven skin and ingrown hairs are likely to steal your thunder, so leave the rookie errors to the thirteen-year-old boys and handle your business like a man.

Preventing issues before they arise is the ethos behind our shave gel. With aloe vera, coconut and macadamia oil, this product is formulated to protect and soothe your skin to ensure the best possible shave every time. Finish off your shave with the post-shave balm safe in the knowledge that your skin is well protected.

Moisturise like you mean it

Whether or not you shaved, the last step in the routine is non-negotiable. Tight, dry, ashy and uncomfortable are not how anyone would want to describe the state of their skin, so don’t. Start and end your day by putting your best face forward with a moisturiser that’ll keep your skin soft and supple. 

Keeping your face washed, shaved, balmed and moisturised is more than just looking good. Being handsome at a braai, the pool or wherever you find yourself this summer is great but looking good should hopefully be the start of a broader conversation about feeling good from the inside out. There may be few compliments as flattering as “your skin looks amazing!” Those words hold so much power beyond vanity. They suggest someone healthy, sleeping well and staying hydrated – or, at least, someone who looks like they are. 

And that’s the point: while a targeted product (or four) can go a long way in helping you look good, there is no substitute for actually taking care of yourself: a lifestyle choice better than any routine money can buy.