FATHERS OF FASHION AW’25
Style
FATHERS OF FASHION AW’25

Let’s be honest, fatherhood isn’t just a title. It’s a full-time flex. From early-morning school runs to late-night grafts, being a dad in today’s world means showing up, stepping up and staying sharp. It’s navigating growth, responsibility and a wardrobe that works just as hard as you do. It’s about being present, even when life’s...

Behind the Detail: The Relay Jeans Journey

Ever wondered what goes into creating the perfect pair of jeans? At Relay Jeans, it’s all about the details. This season, we’re taking you behind the scenes with our senior tops buyer, Samantha Buyes, and bottoms buyer, Siya Thema, to see how your favourite denim pieces come to life.

These experts track the latest trends, fine-tune every design, and ensure that only the best styles make it to our shelves—right when you need them.

Denim Designed for You 

We don’t just follow trends—we evolve with you. Whether you keep it casual, rock a street-style vibe, or like to mix things up, our jeans are made to fit your lifestyle. Because the perfect pair should feel like it was made just for you.

Quality You Can Feel 

Looking good is important, but feeling good is everything. That’s why we focus on premium fabrics, the perfect fit, and timeless designs. No gimmicks, no compromises—just great denim you’ll want to wear every day.

Join the Relay Jeans undefined Movement 

Discover our latest collection in stores or online here:

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Behind the Detail: The Relay Jeans Journey

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FATHERS OF FASHION AW’25

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Eclipse Collection | AW’25

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THE EDITOR’S CHOICE A/W25 CAPSULE 3

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Markham Style Dual Vol. 1: Obakeng and Shaquille styles a classic white shirt

Eclipse Collection | AW’25
OUR LATEST TRENDS
Eclipse Collection | AW’25
A Statement in Black and White There’s power in simplicity. The Eclipse Collection [AW’25] is where clean lines, bold contrasts, and refined textures come together to redefine winter style. Inspired by the timeless tension of black and white, this drop strips away the noise — leaving only what matters: sharp silhouettes, elevated layering, and unapologetic...

Make a Statement with our A/W Collar Club
Lifestyle
Make a Statement with our A/W Collar Club

Our latest Collar Club drop arrives with purpose – tailored for the season ahead and made for men who know that great style is found in the details. This isn’t just suiting – it’s a statement. A refined, fashion-forward approach to modern tailoring, built for the moments that matter. Shot through a bold, high-fashion lens,...

Behind the Detail: The Relay Jeans Journey

Ever wondered what goes into creating the perfect pair of jeans? At Relay Jeans, it’s all about the details. This...
CONTINUE READING >>> about Behind the Detail: The Relay Jeans Journey

FATHERS OF FASHION AW’25

Let’s be honest, fatherhood isn’t just a title. It’s a full-time flex. From early-morning school runs to late-night grafts, being...
CONTINUE READING >>> about FATHERS OF FASHION AW’25

Eclipse Collection | AW’25

A Statement in Black and White There’s power in simplicity. The Eclipse Collection [AW’25] is where clean lines, bold contrasts,...
CONTINUE READING >>> about Eclipse Collection | AW’25

THE EDITOR’S CHOICE A/W25 CAPSULE 3

EDITOR'S NOTE: For our AW’25 Editor’s Choice Capsule Three, we looked to the streets and underground subcultures of Berlin for...
CONTINUE READING >>> about THE EDITOR’S CHOICE A/W25 CAPSULE 3