Gearing up for the new season: Men’s Fashion Trends for AW24 (Part 1)

From cosy knits and statement beanies to timeless preppy separates and earthy brown tones, AW24 is all about embracing the fall feels. Discover your perfect autumn look with Markham.


Written by: Alexander Brand


Long summer days will soon turn into crisp, cosy nights, which means a wardrobe refresh is required! This season, menswear embraces both timeless elegance and playful experimentation, offering something for everyone. Pack away the summer shorts, gentlemen, and explore the hottest trends this season has to offer.



Trend 1: Beanie bliss

Gone are the days of the humble beanie being relegated to purely functional headwear. This season, the beanie takes centre stage as a key accessory, spotted on the runways of fashion giants like Gucci, Fendi, and Bode. From chunky knits to sleek cashmere blends, there’s a beanie to suit every style. Don’t be afraid to experiment with bold colours and textures to add a touch of personality to your outfit. Pair your beanie with a classic cable-knit sweater and chinos for a relaxed yet stylish look, or elevate your ensemble with a tailored overcoat and leather boots for a touch of sophistication.

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Trend 2: Preppy revival

The preppy trend, with its roots in the Ivy League style of the 1950s, is experiencing a major resurgence. Think classic Ralph Lauren meets modern sensibilities, with key pieces like long-sleeved polos, chunky cardigans, and sweater vests taking the limelight. Layer a striped polo under a cable-knit sweater for a sporty vibe, or channel your inner professor with a crisp Oxford shirt paired with chinos and loafers. The beauty of preppy fashion lies in its versatility, allowing you to dress it up or down depending on the occasion. Accessorise with a classic watch and boat shoes for a timeless appeal, or inject a modern twist with sneakers and a bomber jacket.

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Trend 3: Grounded in earth tones

Move over, black! This season, brown reigns supreme in the outerwear department. Whether you opt for a chocolatey suede bomber, a camel-coloured trench coat, or a rich chestnut peacoat, brown promises warmth, style, and effortless sophistication. The key is to choose a coat that fits flawlessly and drapes elegantly over your frame. For a monochromatic look, pair your brown coat with chinos and a sweater in similar tones. Alternatively, create a bold contrast with a crisp white shirt and black jeans. Don’t forget the footwear — brown leather boots or Chelsea boots complement the earthy aesthetic perfectly.

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Trend 4: A groovy trip back in time

Dust off your platform shoes and get ready to boogie, because the seventies are back with a bang! From bold geometric prints to psychedelic florals and earthy colour palettes, seventies-inspired pieces are a fun way to add a touch of vintage charm to your wardrobe. Embrace the era with a patterned corduroy jacket, a wide-collared printed shirt, or even flared trousers. The key is to keep the rest of your outfit simple to avoid looking like you stepped out of a time machine. Pair your statement seventies item with neutral-coloured chinos and sneakers for a balanced look.

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With these top trends as your guide and Markham’s diverse selection of menswear at your disposal, you’re well on your way to navigating the AW24 fashion scene with confidence and style. Remember, fashion is all about expressing yourself, so don’t be afraid to experiment and have fun with it.

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